Refreshing an Iconic Brand, From Screen to Shelf

As the Lead Art Director on the Rumchata Brand at Moosylvania, I led integrated creative work for RumChata across social, digital and retail. I developed quarterly campaigns spanning social content, website experiences, point-of-sale materials and custom in-store displays. My role covered the full creative process, from campaign concepting and set design to art directing social and product photography, styling shoots and editing the final imagery. I also helped lead RumChata’s 2021 brand evolution, including a comprehensive rebranding campaign and website redesign that introduced a fresh, cohesive identity across every consumer touchpoint.