Introducing a Darker Side of the Wine Aisle
As a Senior Art Director at 160/90, I led creative development for Apothic Wines’ social presence across the brand’s full portfolio. I concepted and executed social content, staged and art directed original photography, styled each scene and edited the final imagery. Within this broader client work, I also led the social and digital launches of Apothic Merlot and Pinot Noir, developing cohesive visual campaigns that introduced each new wine while remaining true to the brand’s dark and provocative identity.
Product launch highlights.
Social post highlights.
