RumHaven x Bachelor in Paradise
RumHaven’s 2023 summer program featured paid media focusing on the brand’s partnership with Bachelor in Paradise. The shoot featured two stars of the most recent season and 6 limited edition cocktails for the program. I art directed the shoot in partnership with Sara Klarfeld on site in Miami, Florida.
The paid media plan consisted of :6 second spots for placement on Facebook/Instagram and a :15 to :30 second video for Hulu. The full 3 day photo and video shoot provided content for RumHaven’s social accounts, website, and point-of-sale activations, which I designed as well.
Key Art Visuals
Social Posts
30 Second Hulu Spot
Website Landing Page and Support Visuals
Content Recap
