CREATIVE DIRECTION • MARKETING • DESIGN
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Comic-Con: The Cruise

Comic-Con: The Cruise

 

Comic-Con: The Cruise took its maiden voyage in January 2025. It sailed as an immersive brand experience that brought the iconic energy of Comic-Con to the high seas. From concept to execution, I shaped the creative vision across branding, digital, print, environmental design, and onboard activations—ensuring every touchpoint reflected the excitement, community, and fandom spirit Comic-Con is known for. This project was a unique fusion of pop culture and travel, requiring imaginative thinking, strategic storytelling, and a deep understanding of fan engagement. The result was a one-of-a-kind floating universe where cosplay, content, and connection came to life.

 

WEBSITE DESIGN

SOCIAL CONTENT

 

Comic-Con Booth Activation

Design Comp of the 10x10 footprint for launch. Once staffed with the event team this open space served for a great place to meet potential guests and talk about the extraordinary onboard experience of Comic-Con: The Cruise.

Booth Visitor Giveaways

To help further engage booth visitors, our event staff handed out bifold with snapshots of the cruise experience and collectable Vol. 1 enamel pins. Each piece was design with a QR code on the back to encourage guests to sign up for our mailing list for first hand, pre-cruise updates.